Middle East and North Africa Community Support Award
It's a Woman's World
Majid Al Futtaim Properties
Management/Shopping Centre Company:
Mall of the Emirates
The Mall of the Emirates wanted to connect with their community and needed to focus its efforts on a cause that was relevant and meaningful to the more than 200 nationalities and varieties of cultural backgrounds of its visitors. As a result, it created “It’s a Woman’s World at Mall of the Emirates” campaign which focused on women’s empowerment. The campaign highlighted extraordinary women living in their communities who have taken big leaps outside their traditional roles and made a positive change in society.